Online Masters in Advertising

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If you are thinking about a career in marketing, public relations, sales, advertising or promotions and you do not want to disrupt your work or family life, you should definitely settle for an online Master’s Degree in Advertising. This is the only way you can improve your career even if you have a busy schedule. An online degree offers a lot of flexibility compared to a campus based masters in advertising. A masters degree allows you run an advertising department or even work as a liaison between the company you work for and a hired PR firm. This degree teaches you how the media and markets work and also improves your communication skills. Some of the positions that you will be able to get once you get your online Masters in Advertising includes public relations manager, advertising manager and marketing manager positions.

When you enroll for your online Masters in Advertising, there are various courses that you will have to take including consumer behavior, communication methods and technology, marketing research, principles and practices of public relations, advertising and society, and advertising and copywriting. It also gives you a chance to improve your communication skills and become creative.

It is possible to complete your online master in about 18 months but it generally takes about two years for most students.  If you do not have a background in advertising coursework, you will be required to take some articulation courses prior to enrolling for the program. Some of the courses that you will be required to take include introduction to marketing and advertising.

You will have to get at least 33 credit hours and also do a thesis to graduate. If you are specializing in a specific area of advertising, the department will decide whether you should do a thesis or terminal project. You have to choose a committee to supervise your thesis or terminal project and evaluate it once it is complete. An internship program is also offered as part of the masters in advertising electives to give you the experience you need to join the best firms in the advertising industry.

There are two stages in this graduate degree. During stage one you will learn about the techniques that are required in advertising including product research, copywriting and account management planning. In the second stage, you will be required to identify an area in advertising that you want to specialize in.

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