It is one of the age old questions asked and answered by just about everyone: what would you do with a million dollars? If you are the proprietors of one of the biggest sellers of anything from soda to cars, the answer isn’t “buy a TV commercial.” This is because all of the costliest commercials had over million dollar price tags, and in many cases, multi-million dollar price tags.

To prove it, we have gathered the 10 most expensive TV ads of all time. They include entries from some of the most well-known brands in the world to others that will have you Googling what they do or who they even are. So grab a flash player and get set to spend 30 seconds evaluating what it took others months and millions to create.