Online Marketing is also known by other names like i-marketing, web-marketing, search engine marketing or e- Marketing.  As in terms of response online marketing provide instant and eliciting responses. On a broader spectrum, online marketing refers to management of digital customer data and digital customer data research and analysis.   Below are provided briefs to some interesting blogs about online marketing.

  1. Search Engine Land:  It is a very popular blog covering news and information site that covers issues and topic like search engine marketing, searching issues and the search engine industry. This blog is published by Danny Sullivan that is into search for previous eleven years.
  2. SEO Book: This blog is run and operated by Aaron Wall, who through his this blog provides marketing tips, search analysis, online business tips and general commentary over evolution of the web. This blog was started as back as in 2003 and is yet considered as oldest operating SEO blog. This blog help in promoting marketing as an ever popular tool for search engines.
  3. SEOMOZ: This blog is published by the company that provides companies and individuals around the Globe with online tools and tutorials to help them about their internet marketing and search engine optimization needs. it works with objective to provide software and internet education to businesses, individuals, non profits and government organizations so they make best use out of internet.
  4. Mattcutts Blog: This blog is run by as clear itself by name is Matt cuts who joined Google as a software engineer in January 2000 and presently is head of the Google’s Webspam team. At this blog he explores about various trends and reasoning as centered on Mattcutts blog.
  5. Search Engine Journal: Running from 2003, Search Engine Journal is a six years old publication of search and social media that tries to promote community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge and tactics. It is run by Loren Baker, who is Editor in chief of this general and is into field of Search Engine Marketing since 1998 ensued background in paid search and search engine optimization.
  6. Toprankblog: Since December 2003 TopRank is working as a top class online marketing blog that provides insight, resources and commentary on a wide range of digital marketing and public relations topics like search engine marketing and optimization, social media marketing, business blogging and marketing and online public relations.
  7. Pronetadvertising: This blog is run by Neil Patel, who started his career in computers as an application developer and at the same time continued expanding his knowledge and learning in areas like networking, software and internet.  And he tried to advertise and share his knowledge through his blog pronetadvertising.

Advertising is a service based industry that promotes ideas and products on behalf of their clients. It happens to be one of the major component and part of the marketing wing of a product or a service based company. It helps to establish a relationship between a product and a customer. And advertising promises a very happening and interesting career to a student aspiring to make career in it. Here some interesting facts related to career of Advertising is provided.

  • Advertising is generally looked our by advertising agencies that vary in size and scope. Some big companies have their own advertising departments to look into specialized areas like market research, film and video production.
  • Advertising generally have three basic purposes sales promotion, public relations and education. In sales promotion it persuades people to purchase a specific product or commodity. Public relation tends to create positive image for the company. And by education an advertiser influence social attitude on issues and topics of general concern and tell people about welfare schemes through public interests campaigns started by government or private organizations.
  • Basic eligibility for Advertising is having postgraduate courses so a person should be graduate with at least with minimum of 50 percent numbers. And admission to most of these courses occurs on the basis of entrance examination or an interview. Few colleges also offer BA courses in advertising.
  • Though advertising is a very honest profession yet it is considered by people by large as dishonorable profession due to the tendency or nature of selling something is involved with it. So people think that an advertiser tries to deceive other and sometime it is not considered as an honorable profession.
  • Another interesting convention related to advertising career that it is filled with money and everyone into it can make six figure salaries. It is not true as many a number of people who entered into the career of advertising started from the very bottom and entered for free with minimum wages and simultaneously grow themselves towards the top of their career.
  • Another misconception related to career of advertising is that it is indeed very hard to make a start in career of advertising. However, this doesn’t mean that you can not make into the advertising. Rather you would not get that prestigious assignment as on your first project. But if you are interested in making career for yourself than you should keep on making effort towards it.
  • And in the last do not go for those blossoming and always smiling characters from advertising world you see in a movie. Indeed, it is a field full of glamour and sometimes it becomes really a fun to create an advertising campaign. But anyhow you would have to work very hard to bring an ad campaign to final broadcast and publication.

If you are thinking about a career in marketing, public relations, sales, advertising or promotions and you do not want to disrupt your work or family life, you should definitely settle for an online Master’s Degree in Advertising. This is the only way you can improve your career even if you have a busy schedule. An online degree offers a lot of flexibility compared to a campus based masters in advertising. A masters degree allows you run an advertising department or even work as a liaison between the company you work for and a hired PR firm. This degree teaches you how the media and markets work and also improves your communication skills. Some of the positions that you will be able to get once you get your online Masters in Advertising includes public relations manager, advertising manager and marketing manager positions.

When you enroll for your online Masters in Advertising, there are various courses that you will have to take including consumer behavior, communication methods and technology, marketing research, principles and practices of public relations, advertising and society, and advertising and copywriting. It also gives you a chance to improve your communication skills and become creative.

It is possible to complete your online master in about 18 months but it generally takes about two years for most students.  If you do not have a background in advertising coursework, you will be required to take some articulation courses prior to enrolling for the program. Some of the courses that you will be required to take include introduction to marketing and advertising.

You will have to get at least 33 credit hours and also do a thesis to graduate. If you are specializing in a specific area of advertising, the department will decide whether you should do a thesis or terminal project. You have to choose a committee to supervise your thesis or terminal project and evaluate it once it is complete. An internship program is also offered as part of the masters in advertising electives to give you the experience you need to join the best firms in the advertising industry.

There are two stages in this graduate degree. During stage one you will learn about the techniques that are required in advertising including product research, copywriting and account management planning. In the second stage, you will be required to identify an area in advertising that you want to specialize in.