Advertising executives are often on the go. Having good web apps at your disposal is a must for keeping track of the office when you travel and for keeping abreast of all that’s new in the world, and in the world of advertising. Here are 20 web apps you’ll love if you’re a media buyer or advertising executive.

For your iPhone

  1. Files: This app lets users create a file tree and carry important documents no matter where you are, and even syncs via wi-fi.
  2. WhereTraveller: Updates security wait times at airports, and provides information on your destination such as restaurants, entertainment and shopping, as well as airline and rental car agency phone numbers.
  3. Google Reader: Allows users to read subscribed blogs in a neat, fashionable application.
  4. OmniFocus: This task management application allows you to create to do lists, as well as sync with documents on your desktop.
  5. ExpenseTrkr: Perfect for tracking expenses while you travel, this app even has the ability to document receipts via the phone’s camera function. Great for keeping track of business expenses.

For your iPad/iPhone

  1. Keynote: The iWork Keynote app is ideal for on-the-go presentation development. You can also import Microsoft Powerpoint slide decks with ease.
  2. Go to Meeting: If your company has a GoToMeeting account, this is an ideal app to help you keep partners and staff in sync while engaging in meetings. You can’t take control of the meeting but the audio feature works great with or without earbuds and the mic. This is the ideal app for multi-casting training content to a group of people with iPads and/or iPhones.
  3. Dragon Dictation: There’s only one way to get more done if you need to communicate with lengthy messages or compose marketing prose. In addition to sending lots of staff-related email messages to delegate tasks, the CMO is typically at the center of all corporate messaging. Dictating messages and documents is far more productive than typing and provides a highly productive solution.
  4. Instapaper: Instapaper helps you find competitors, partners, and marketing opportunities. Capturing pages and articles is a breeze with InstaPaper which allows you to cache your reading requirements offline.
  5. Analytics HD: If your responsibilities include tracking online server activity, this is the ideal app for doing that across many servers and sites. While it provides only a limited view of the total Google Analytics picture, it provides the right views; exceptional trending and stats that are necessary for quick checks and meetings.
  6. Box.net: This is an ideal app for curating, organizing, and sharing everything you write or documents that your team produces. This is the most productive method for dealing with papers, reports and other document artifacts that help you do your job. It provides public and secure folders and many social networking features that allow you to push your content out to colleagues, partners, and customers.
  7. Hoot Suite for Twitter: HootSuite helps you manage multiple Twitter, Facebook, and other social media accounts in one place. It also provides automated content posting features and persistent search queries to keep tabs on partners and competitors. Because they provide such a robust web version, you can hop to any system (including iPad) and all configurations are live. This system also provides integrated social team management features that allow you to control and commend the social media process from one application. HootSuite is only available for iPad (presently) but that will change soon.
  8. Nomina: This app provides an integrated brand research system that can tell you the availability of any trademark or tradename in a variety of contexts. Imagine you have an idea to create a new online marketing initiative called DustyTruck. Nomina will tell you if it’s available across all the popular web domains (.com, .net, etc) as well as instances of it in Google, USPTO, common law libraries, and even uses of it in the App Store.
  9. Gist: Gist is a comprehensive contact, company, and social dashboard for all your business relationships. Presently only available as an iPhone app which works fine on iPad, it also includes a Safari-compatible web interface. This tool will make it easy to stay abreast of all your ongoing and past communications with customers, colleagues, and partners.
  10. Story Pages HD: Marketing includes the leadership and development of creatives. StoryPages, a story-boarding app, is the best app for drawing, diagramming, and sketching conceptual ideas. But it also provides integrated templates as well as the ability to use any photo or image as a sketch backdrop for more precise outlining.
  11. Facebook: If you’re in advertising, you almost certainly use Facebook on a personal or business level. Connect easily via your iPhone or iPad.
  12. Linked In: Linked in is one of the most popular social media websites that puts business people in touch with each other. Use it for recruiting, keeping up with other friends in advertising or just seeing what’s going on in the world of work.
  13. Twitter: Everybody tweets and you should too. Send out quick messages about your new advertising campaign to all who follow your company.
  14. Shovel Pro: Lets you keep up with the most interesting stories on the web each day. Works in conjunction with Digg It.
  15. CNN: There are several news organizations that have web apps, but CNN’s has the best user interface. Keep up with the latest news quickly and easily.

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