Masters in Advertising: Online Master of Advertising Programs

Top Advertising & Marketing Masters Degrees

The top advertising executives will almost always have at least a bachelor's degree from an accredited four-year college. For further advancement and networking opportunities within the advertising industry, a master's degree in advertising or marketing is a preferred option among many individuals. Below are the top online colleges offering master's degrees in advertising or similar fields.

MBA: Intl. Marketing	Boston University : An MS in International Marketing Management from Boston University allows students to expand their marketing and advertising skills. Candidates will be given a true international perspective and take management classes designed to prepare the future marketing leaders. In this program, you will participate in real word marketing plans which will develop skills that you will use in your future career. After graduation from this program, students possess a sound foundation promising a long lasting and successful career.
MBA: Marketing	Benedictine University : Benedictine University offers both an online Bachelor of Management in marketing and MBA in marketing. The curriculum features courses that examine communication, consumerism, promotional campaigns, market research strategies, and touch on the new international aspect of the marketing business.
MBA: Marketing MS: Media Psychology	Walden University : The MBA in Marketing from Walden University will help you grow in your marketing and advertising skill sets. Marketing is changing everyday with the advancement of technology and this program teaches you how to effectively use these technologies to reach out to customers. A MS in Psychology in Media Psychology will teach you the best industry methods to reach customers and create a positive impact on them.
MBA: Marketing MBA: Global Marketing	University of Liverpool : An MBA in Marketing from the University of Liverpool helps students enhance their advertising skills and assist companies in meeting the challenges of a global economy. Organizations continue to become more complex with time and effective marketing has increased in importance in a company from its competition. A MBA in Global Marketing is also offered which aims at providing students with an in-depth understanding of global consumer practices.
MBA: Marketing	Strayer University : The MBA in Marketing degree from Strayer University transforms marketers into leaders of the future. Every company relies on strong team leaders than can produce advertising results. It is important that the marketing materials representing your company consider the global economy when attracting clients. This program prepares professional advertisers to effectively reach out to all available customers helping to meet the future growth needs of the company.
MBA: Marketing	University of Phoenix : An MBA in Marketing from the University of Phoenix will assist you in pursuing a career path in advertising and other marketing functions. In your marketing classes you will take classes that will teach you how to design and implement effective strategies to differentiate your company and the products or services that it provides to customers. You will also cover key topics such as management communication skills, product and service pricing, and methods to market to a global growing market.
MBA: Marketing	Marylhurst University : The Marylhurst University MBA in marketing program features admissions on a rolling basis, which allows access to the class four times a year. Students are also able to select a program offered one night a week, weekends, or online. With a course load of two classes per term, students can complete this marketing degree in a little over two years.
MS: Internet Marketing MFA: Media Design	Full Sail University : The MS in Internet marketing, and MFA in media design degree programs from Full Sail University are great gateways to an education on how to build and create effective marketing campaigns. The skills learned in these programs are in demand, as companies look for future leaders to help them communicate their message both at home and around the world.
MBA: Marketing	Kaplan University : The MBA in Marketing program at Kaplan University is a great opportunity for students seeking to grow their understanding of relevant marketing methods. Graduates will learn effective advertising skills that can be utilized in business settings. Graduates will also learn how to create and communicate marketing plans and understand the financial impact they have on companies.
MBA: Marketing	South University : An MBA in Marketing from South University teaches candidates state-of-the-art advertising techniques. Marketers are responsible for attracting new clients to a business. With such an important role to the overall health of an organization, it is important that marketers are aware of the best ways to market to potential clients. This program covers effective business strategies that reach out to customers and grow positive relationships.
MBA: Marketing	Capella University : The MBA in Marketing from Capella University allows students to expand their knowledge of highly effective advertising techniques. Marketing practices are evolving every day, and this program is designed to teach students how to implement strategies that reach out to clients and create positive brand recognition. This program will also teach you how to carry out an effective and powerful marketing plan.
MBA: Marketing	Ashford University : Earning an MBA in Marketing from Ashford University helps you develop skills necessary to grow your business through effective marketing campaigns. Companies require the skill sets of marketing professional to develop promotional advertising programs that attract new business to your company. This program will teach you how to put together an effective marketing program enabling companies to grow their customer base and reach the financial goals that they have set.
Master of Intl. Marketing	University of Maryland University College : The MS in Management - Marketing program is designed for leaders within marketing divisions wishing to expand their industry knowledge. This program develops advertising skills as well as leadership skills necessary to acquire and manage new businesses. A Master of International Management in International Marketing Management is a specialized program that creates marketing leaders. It focuses on how to attract and retain global clients and retain them as long term customers.
MBA: Marketing	American InterContinental University : An MBA in Marketing from American InterContinental University helps advertising professionals stay competitive in the global environment faced today. It is important to know how to advertise to clients that are not within the local reach of a company. Through this program professionals will gain a competitive edge by learning how to develop and apply effective marketing strategies.
MBA: Marketing	Keiser University : The MBA in Marketing from Keiser University prepares students to advertise in the current global environment. Students will be given opportunities to gain modern business world experience that they can then utilize in their workplace. Marketing can be a highly effective way to attract new clients to a business and this program teaches different tools that can be used to meet the needs of companies.

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What is an Advertising Degree?

A masters in advertising gives you the know-how and experience to move up the corporate ladder in the world of advertising. The advertising industry is set to grow about 18% through 2018, but keep in mind the number of management and executive positions may be limited, as people in these positions tend to stay at their jobs for a long time. Advertising is a very competitive business, so it is a combination of education, experience and networking that will land you a dream job. Advertising is also about paying your dues, so it is not unusual for someone with a masters to work in a lower level position until they have proven themselves through effective campaigns. Working in advertising requires you to be comfortable working on a team and if you have stellar leadership skills, this can work greatly in your favor. There are many leadership positions throughout the advertising industry and it’s important for your superiors to know you work well with others and can motivate and inspire a group to create and execute advertising campaigns that will get the company noticed and most importantly, keep clients coming back.

There are many masters in advertising online programs. Look for an accredited program that will be recognized in your state, allowing you to gain employment with many advertising firms or in the advertising department of high profile companies. A masters in advertising obtained online is becoming more common as those with a bachelors in advertising or another undergraduate degree such as business or finance with work experience in advertising. Masters in advertising part-time online and distance learning programs are also available through many major universities and colleges known for their advertising programs.

Advertising is gaining a digital slant, with much of the masters course work revolving around technology, computer programs, social networking, viral campaigns and using the Internet to gain ground on your target consumer. There is also a focus on international marketing, advertising management and strategy. You can also expect to take extensive writing courses and expand on the fundamental parts of advertising you may already be familiar with such as ethics, practices of advertising, marketing and communication. Those with a background in digital communication and technology will be needed in great numbers as print journalism dwindles. There is also a need for Spanish-speaking employees in advertising as online advertising moves towards a growing Hispanic population.

What kind of job opportunities do I have with a masters in advertising?

Project Manager

A project manager works to plan, oversee and execute a project accordingly. Project managers work as the team leader to ensure all guidelines for a project are being followed and that the team is consistently on the right track until it is time to deliver the finished product or campaign. It is important for project managers to be flexible, as projects in the advertising change all of the time, whether it’s budget or time constraints. Project managers typically work when needed, which can include weekends and holidays, depending on upcoming deadlines. A project manager knows how to delegate tasks to capable individuals to keep the team running effectively. It is usually the project manager that takes meetings with a client and keeps in close communication with the client, showing progress reports of the project, when and if requested. Some clients want to hear a project manager and team’s vision and see them carry that out with autonomy, while others like to be updated as the project progresses. Project managers earn an average of $60,000 per year. A project manager’s income may also include a substantial bonus for job performance. A project manager’s salary can also increase with job experience and a proven track record.

In-house marketing executive

With work experience and a masters in advertising, you are in a prime position to work in-house as a marketing executive. This means you are on payroll for a company and work to market their own products or a single product. Large companies with many products have marketing executives for nearly all sectors of their company. If a company makes dolls and bedding, there is usually a marketing executive over toys and a separate for lifestyle or home items. An in-house marketing executive should have ample experience in the position they’re applying for and be familiar with the brand they will be marketing. A marketing executive should have strong leadership qualities and the ability to oversee many projects going on at once. You may have to change a business plan or model, evaluate progress on a project or create new strategies to make a project work. A marketing executive typically works beyond the normal work hours of 9-5 and can also work at the office on holidays or weekends. Many marketing executives also travel extensively to see progress on products or campaigns. Marketing executives earn an average of $150,000 a year and this can increase substantially with large companies and exceptional job performance.

In-house public relations manager

This is usually an in-house position and involves handling a brand or company’s name and image in the media. Public relations managers are nearly always on-call and expected to report to the office or create a press release addressing a situation when needed. Public relations managers work with project managers and marketing teams to ensure there’s a consistent persona of the brand or company presented across the board. Public relations managers must excel in communicating, writing and networking. It is all about networking and getting your brand or company’s name out there. This puts a public relations manager on duty around the clock. You are working to build relationships that will help your brand or company more visible. A public relations manager should be very comfortable speaking to new people and able to make decisions quickly. You will work with marketing and advertising departments, as well as upper level management and executives. Those with experience in online PR will find the most job opportunities in the coming decade. Public relations managers can expect to make about $70,000 per year.